I first became obsessed with blogs, and particularly fashion blogs, in my freshman year of high school. If you asked my parents, they would describe it as the era in which I emerged from my room only for food. As a determined student, I would dutifully research colleges that I could not apply to for another three years and internships that I could not even dream of for at least six more years.
Of course, I needed plenty of inspiration material to fuel my hunger for all things related to fashion and the up-and-coming online home for the industry. One of the first blogs I began following was WhoWhatWear. I could spend hours watching Hillary and Katherine plan outfits and share wish lists on WhoWhatWearTV.
In the six years since I first started following the budding blog, it has become a tour de force and can't be stopped. The duo behind WhoWhatWear recently launched a stand-alone online beauty magazine site called Byrdie with Britt Aboutaleb as the editorial director.
The site is stunning. While I have always been the girl who cared more about what was in her closet than her makeup bag, this site has persuaded me to think otherwise. Beauty blogs are a dime a dozen, but the editorial direction that guides the content on this site sets it apart from any other.
Simple articles like "How to find the best lipstick at the drug store" are quickly turned into works of art with photos of various shades of the recommended offerings smeared across a white background. I also love the section entitled "Beauty Routine" which highlights what celebrities use to beautify themselves each day with how-tos straight from their own mouths.
Byrdie has quickly turned me into a beauty girl--will you be next?
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